A great SEO strategy starts with a bulletproof SEO keyword research plan. Once you have your keyword research organized, other tasks like optimising the meta data and writing become much easier.
Keyword research is the process of researching keywords that people type into search engines when looking for answers to their questions. In SEO (search engine optimization) parlance, these are called “search terms.” Search queries include any words that a person types into Google or another search engine in order to find information.
On-page SEO is the practice of optimizing web page content for search engines and users. On-page optimization is a broad term that encompasses many different types of web page content, including: HTML code, meta tags, Alt text (image descriptions), meta descriptions, headings, content and more.
The goal of all on-page SEO tactics is to improve a website’s overall user experience while also increasing its relevancy in search engine results pages (SERPs). Improving rankings in Google’s organic or regular search results can increase traffic to your site from free organic users who are interested in the keywords that you optimize for.
“Off-Page SEO” is an umbrella term that covers several different activities, including link building, public relations and social media participation, blog commenting, press releases, forum posting and more.
While some webmasters think of off-page optimization only as link building (the practice of acquiring links from a variety of third party websites), the concept goes far beyond that. In fact, you can perform off-page optimization without ever going out and getting backlinks; however, there are certain tasks that will make that process much easier for you later on if you pursue them sooner rather than later – so it’s best to include them from the start.
Technical SEO is an integral part of any website optimization, but it has nothing to do with the content or promotion. Technical SEO refers to optimizing how a site interacts with crawlers and search engine indexes so that they can find and understand what you have on your page without getting lost in formatting problems like duplicate URLs for different sections of your website.
Technical SEO refers only to facilitating crawling by web spiders (bots) from Google, Yahoo!, Bing etc., which means preparing all meta tags correctly as well as writing good-quality text containing keywords appropriate for this particular field/industry.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. The goal of content marketing is to create compelling stories that inform, entertain, or inspire your customers. Rather than advertise directly to potential customers, you provide them with information they need in order to take the next step themselves. In the process you earn their trust so they are interested in hearing more from you about your products or services. You show an understanding of them by providing solutions to problems or concerns they didn’t even realize they had. This leads them to believe that what you have has value for them – which creates interest in your products & services.